Facebook targets individual accounts in latest attempt to tackle disinformation
Facebook is targeting individual user accounts in its latest attempt to stem the flow of disinformation shared on the social network.
The tech giant has long focused much of its efforts on Pages and Groups to tackle the pervasive problem, which has become even more problematic with the spread of misleading claims about Covid-19 and vaccines.
But now Facebook is leading the battle against individual accounts, effectively burying a user’s posts lower in the News Feed if they’ve repeatedly posted content that has been investigated by the newsfeed. ‘one of the company’s fact checkers.
This goes beyond Facebook’s existing approach, which narrows the reach of a single News Feed post if it has been found to be bogus.
The social network also unveiled new ways to let people know they might be interacting with hotbeds of disinformation, letting them know in a pop-up message that a page is known to have shared false claims before, before they did. don’t like the page.
Facebook said the move is designed to “help people make an informed decision about whether they want to follow the page.”
“Whether it’s bogus or misleading content on Covid-19 and vaccines, climate change, elections or other topics, we’re making sure that fewer people see misinformation about our apps,” he said declared the company.